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Small Businesses.
Strong Neighboorhoods.

The Local Collective strengthens neighborhood business communities

through advocacy, collaboration, education, and community-based projects that support commercial stability, counter displacement, and preserve neighborhood identity.

Our First Project

The Los Feliz Mural Festival

The Los Feliz Mural Festival is a neighborhood-wide public art initiative transforming Los Feliz into a curated, walkable outdoor gallery through large-scale murals created by internationally recognized and emerging artists.
 

In August 2026, The Local Collective brought together artists, local businesses, property owners, community organizations, and neighbors to create five new murals across the neighborhood. Over the course of a week, the public was invited to experience the creative process in real time as walls were transformed into lasting works of public art.
 

Created in partnership with the community, the festival was designed not only to celebrate neighborhood identity, but to bring people onto our commercial corridors, encourage them to explore local businesses, and demonstrate how arts and community programming can be used as a tool for small business support and economic vitality.
 

The week culminated in the Los Feliz Art & Music Block Party on August 15, 2026, bringing the community together for a day of art, live music, local businesses, and neighborhood celebration.

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Why It Matters

Neighborhood business districts are more than places to shop and eat.

They create gathering places, preserve local character, and help shape the identity of our communities.

When independent businesses disappear, neighborhoods lose more than storefronts.

They lose the relationships, traditions, and sense of place that make a community feel like home.

As economic pressures and displacement threaten commercial corridors throughout Los Angeles,

The Local Collective works to help neighborhood business communities

organize, collaborate, and invest in their future.

Every donation helps us organize communities, support local businesses,

and create projects that strengthen the neighborhoods we call home.

Meet The Board

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Carmina Calderón-Santos

Campaigns and Outreach Manager

at ACT-LA

Eva Seta

Director of Marketing and Communications at The Broad

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Armando Huipe

Arts Executive | Strategic Planning & Leadership

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